REEBOK CLASSIC | HOUSE OF NOMAD AT DUBAI FASHION WEEK

LIGHTBLUE took Reebok to Fashion Forward Dubai by collaborating with innovative, Dubai-based fashion brand, House of Nomad. We brought Reebok Classic to the runway, supporting House of Nomad Spring Summer 2017 sport-luxe collection with a pair of Reebok Classic Leather complementing each presentation look against a co-branded, colourful set.
A seamless transition from the presentation showcase to a cocktail afterparty encouraged interaction between designers, front row, influencers and media who were invited to support the show with their own Reebok Classics.