TAMASHEE - MENASA - Emirati Design Platform

Expo 2020 Dubai

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Tamashee

Tamashee is a design brand based in Dubai. Their aspiration is triple: preserving the identity of the Arabian peninsula through careful study of history and past, representing culture in an appealing, positive light, and “coloring lives” or leaving a positive impact on society. Through their work, Tamashee thrives to create a soulful narrative from within the region that contributes to advancing the Arabian Gulf identity. Some examples of this can be seen in their products through the re-introduction of the turquoise colour, the preservation and development of the rings used in the region’s footwear, and the use of the Hijri calendar. For MENASA Emirati Design Platform, they have created a collection of four products, all of them with the word ‘Dubai’ written in ancient text but contemporarised into a pattern and printed onto: leather bracelets, a page-edged bookmark, a sunglasses case and a key-ring.

https://www.tamashee.com/


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